That link was a dead end, which
happens alllll the tiiimmme with the NYT. Try this
If that doesn't work, here's a quote.
Three men had just showered using a body wash with
synthesized pheromones, three had used a body wash without pheromones, and the rest had worked up a sweat and not
washed at all. They then rubbed their arms on scent strips, and handed them to the women to sniff.
participant, Michelle Hotaling, 24, chose a man who had used the pheromone body wash. “In appearance and
personality he was not someone I would otherwise be convinced to go out with,” she said, once her blindfold
came off. “But his scent was a factor that would push my decision to say, ‘Yes.’ ”
was just what Dial, the event’s sponsor and maker of the new “pheromone-infused” Dial for Men
Magnetic Attraction Enhancing Body Wash, wanted to hear.
“We don’t claim using our product
you’re going to hit a home run,” said Ryan Gaspar, a brand manager. “We say, ‘We’ll
get you to first base.’ ”